Evaluation Question 4

Evaluation Question 3

What have you learned from your audience feedback?

To gather my audience feedback I made a video of a group of people who fitted the target audience and also used a Facebook group.  Using Web 2.0 technologies such as Facebook meant I could gather feedback more easily outside of lessons.  I made sure that the majority of the feedback was structured to set questions that were open ended to ensure both quantitative and qualitative responses.  I also made sure to ask a variety of people so that I could gather more varied responses.

The first feedback I collected was from the pitch for the music video which was presented to an audience of my peers.  A benefit of getting feedback from others doing media was that they were also doing their own pitches and knew that helpful feedback was important to improve our projects.  I asked about the theme and genre of the video and how it could be improved.  It was useful because I received positive feedback and some suggestions I hadn't thought of, such as changing the setting of the performance aspect because it may appear too romantic for an Indie Pop genre.

The next feedback gathered was from the rough cut of the music video.  This was vital because it meant that we could improve our project to suit our target audience and ensure that it conformed with the common features of the Indie Pop genre.  It also helped us to work out what extra footage was needed, as the general consensus was that the video didn't contain enough of the performance element.  This lead to us being able to schedule more filming time and add more performance for the final cut of the video.

Below is a couple of examples of the feedback collected for the music video and the print work.

My feedback showed that my target audience generally shared a preffered reading of the texts.  They understood the basic narrative of the video and the general concepts of it well, suggesting ways to improve locations.  They were critical of the printwork which was helpful because it allowed me to tailor it to my target audience and helped me to make important decisions on elements such as colour, font and choice of images.  It was important to design it for the audience because they are the ones that would have to be drawn in and encouraged to buy the song if I was creating a real promotional package.

The final audience feedback I collected was largey positive.  One point they made, which I would improve on if I were to do the project again, was that it was a little tricky to understand the narrative of the music video.  It would be improved if it was more structured, rather than jumping and cutting between scenes.  I would also improve on the image quality of some of the shots, which was a result of using two different cameras for filming.  The target audience were aware of a clear brand identity and house style from the video to the print work, which means my work is coherent in being part of a collection. This was very important for the project because it needed to feel like a real promotional package that the target audience would recognise, so I am glad it was done well.

Evaluation Question 2

Evaluation Question 1

Final Audience Feedback on Promotional Package

Music Video
1. What do you understand about the narrative of the video? How do you interpret it?
2. Is the performance convincing?
3. Does the editing fit with the genre of Indie Pop?
4. If you could change one thing about it, what would it be?

Digipak and advert
5. Is there a clear link between the digipak and the advert? Why/why not?
6. Do the images and font represent the artist and the genre? Why/why not?
7. Does it meet the conventions of digipaks and advert? Which ones?

Final Music Video

Final Digipak and Magazine Advert

Audience Feedback

Digipak:

Magazine Advert:

Using this feedback I will make changes to my products so that they are more suited to my target audience and genre.

Advert Mockup

This is the mockup for my magazine advert.  I will get feedback on it from my target audience so I can ensure it meets there needs and suits the genre.

Creating Magazine Advert

Photo For Magazine Advert

I like this photo because it represents my artist appropriately for the genre.  It is a screen shot from the music video and fits with the digipak because it uses the same location as the image of the artist on the inside of the digipak.  I will also edit the image to get the same effect as the one in the digipak.  These similarieies are important because I want my products to feel like a package rather than individual items so they need to have similarities in style.

Digipak Mockup

This is the Mockup for my digipak.  I will show it to my target audience so that I can get their feedback to ensure it is suitable for the genre of Indie Pop and for the target audience.

Creating Digipak Mockup

Photos for Digipak

I have chosen these images to use for the digipak because they reflect the locations used in the music video and therefore there is a clear link between the two products.  The image of the castle which represented a prison for our video is ideal for the cover because I can use Photoshop to filter the image and apply an effect to make it more abstract.  The image of Ryan works well for the inside page of the digipak because it is clearly representing the artist due to his attire.  I also like the way the sunlight is shining behind him and the angle of the walls draw you into the image.

Basic Digipak Template